| General | Digital anthropology, exploring cyberspace and culture on the internet, material culture, semiotics, digital identities and branding, flea markets |
| Education | Bachelor of Philosophy and Cultural Anthropology; Master's in Cultural Anthropology |
| Music | Depeche Mode, Sateliti, heavy metal, industrial, thrash, 90's eurodance |
| Books | Saussure, Benedict Anderson – Imagined Communities (Slavenia is one), Daniel Miller, Halbwachs, a pinch of Žižek |
| Heroes | Every Slav wearing white socks with slippers unironically |
| Status: | Married to the BIG BIZNIS |
| Hometown: | LJUBLJANA ATM, SLOVENIA |
| Occupation: | Internet Explorer / Creative director / Brand Alchemist / Anthropologist |
| Height: | 175CM |
| Zodiac: | TURBO GEMINI ♊ |












Regional industry interview (in English) about Slavenia, anti-fashion white socks, the fight against beige aesthetics, and the TURBO & GAS collections.
Videokast with people who leave a mark on society. Tina Mentol on Slavsocks, oddklop, being a Zarečanka who loves klobasa, and why applied anthropology is the future.
Dnevnik's Sunday magazine on oddklop: the world's first designer protective knee-highs with Cell Solution technology, born from a personal battle with tick-borne meningitis.
Marketing Magazin's "Življenje z znaMMkami" column: favourite ads, the icon of MIP MIP MIP Kraljica mortadela, Samsung x Ozzy Osbourne, 90's cool futurism, and why comedy sells. Also speaking at Dan_d on what a human is on social media and vice versa.
BMK EKSTRA collection inspired by early 2000s tech culture, South Park's record-breaking episode, an AI-generated banger on Spotify, a TikTok open call with 150+ submissions, and the People of Slavsocks exhibition at TOZD Ljubljana.
On sustainable, OEKO-TEX certified socks made in Slovenia and the invention of Slavenia.
Interview on Slovenian food heritage, the 1899 Pekatete pasta factory, and why cuisine needs something you can hold and post on Instagram.
"My brand is people" — print is not dead, and neither is creative restlessness.
Slovenia's national broadcaster on how an ethnologist sold 100,000 socks in a year with kranjska sausage, potica and cviček motifs — and why she keeps turning down buyout offers.
Delo's Carpe Diem interview by Beti Burger: on kranjska klobasa vs burgers, potica recipes, teran wine almost forgotten until Croatia reminded us, and why her sausage socks are worn by vegans too.
Nostalgic white socks with a pinch of philosophy and Žižek.
Video interviews — incl. a series made with the Centre for Creativity at the Museum of Architecture and Design.
Slovenia's legendary weekly on white socks losing their subversive edge — and Slavsocks giving it back with AJVAR, SARME and #ČEVAPI.
International fashion feature by Mira Postolache placing Slavsocks in the statement-sock lineage of Vetements and Prada.
Early interview on the first "kranjska & potička" socks and the wine series: cviček, rebula, teran.
City interview about Ljubljana life, dragon socks and delivering nogavice past the parking wardens.
thanx 4 the add!! sustainable as burek from yesterday — still good 😤